{"id":39080,"date":"2021-11-24T15:48:57","date_gmt":"2021-11-24T07:48:57","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=39080"},"modified":"2022-09-14T10:28:44","modified_gmt":"2022-09-14T02:28:44","slug":"trading-name-vs-business-name","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/trading-name-vs-business-name\/","title":{"rendered":"Trading Name vs Business Name: What\u2019s The Difference?"},"content":{"rendered":"

Choosing a business name is one of the most important tasks you do as a business owner. You want to go for a name that\u2019ll last. One that represents your business\u2019s identity, culture, and products or services.<\/p>\n

A business can have two names: a business name and a trading name. But what\u2019s the difference and which one should you use? We’ll learn in this article.<\/p>\n

Trading Name vs Business Name<\/h3>\n

When you start a business, you spend a lot of time deciding on the perfect name<\/a>. Besides, it\u2019s your initial point of contact with potential customers. It\u2019s the first element of your business that customers will encounter.<\/p>\n

But the name you choose may change a few years down the line as your business evolves. You may stick with your business name or adopt a trading name. Find out the difference between trading name and business name below.<\/p>\n

Trading Name<\/h4>\n

\"\"<\/p>\n

If you want your business to run under a different name instead of your business name, you can use a trading name. It\u2019s also called a DBA (doing business as) name.<\/p>\n

A trading name is usually used for product branding<\/a> to help draw in more customers. It’s the name you\u2019re commonly known as and the name that you use on your signs, advertisements, and even your domain name<\/a>.<\/p>\n

While a business name has a legal phrase such as \u201cLLC\u201d or \u201cCorp.\u201d at the end of it, a trading name doesn\u2019t. An example of this is Apple. Apple’s business name is Apple Inc., but its trading name is just Apple.<\/p>\n

Other business owners use trading names because they own many product brands that are managed independently. Each brand has its trading name but is all registered under a single business name. For example, brands Dove, Ben &amp; Jerry\u2019s, and Vaseline are registered under Unilever PLC.<\/p>\n

Depending on the state, many businesses can use the same trading name, so you don\u2019t get exclusive ownership of it. To legally protect the trading name, you will need to register it as a trademark.<\/p>\n

Business Name<\/h4>\n

\"\"<\/p>\n

A business name is a legal name that you use when you register your business. It\u2019s the name that appears on your legal documents and government forms.<\/p>\n

If your business is registered as a sole proprietorship, your business name is your full name such as Robert Miller. If you run a corporation, your business name typically has the phrase \u201cInc.,” such as Miller Power Inc. If your business is an LLC (Limited liability companies), it usually has the suffix \u201cLLC,” like Miller Power LLC.<\/p>\n

You’ll need an Australian Business Number (ABN)<\/a> before you can register a business name<\/a>.<\/p>\n

READ: Why a .AU Domain is the Best Choice for Your Local Business<\/a><\/strong><\/p>\n

Trading Name vs Business Name Australia<\/h3>\n

\"\"<\/p>\n

Registering your business gives your customers and clients the assurance that your business is legitimate. It’s also necessary for meeting the legal requirements of running a business.<\/p>\n

If you\u2019re doing business in Australia, you must register your business name with Australian Securities and Investments Commission (ASIC)<\/a>. You don’t need to register a business name if you trade under your own name. But if you wish to use a name that\u2019s different from your business’s legal name, you’ll need to register it.<\/p>\n

For example, if Mary Jones runs a fashion boutique as a sole proprietor, she could use the name \u201cMary\u2019s Boutique\u201d without registering it. But if she wants to do business under the name \u201cStyle Loft\u201d, she must register it with ASIC.<\/p>\n

READ: 11 Ultimate Rules for Picking a Domain Name for Your Business<\/a><\/strong><\/p>\n

Business Name or Trading Name: Which Should I Use?<\/h2>\n

Deciding whether to use a trading name instead of a business name is no small undertaking, as it will affect your business in several ways.<\/p>\n

If you\u2019re planning to grow your business<\/a>, adopting a trading name may come in handy in the long run. However, if you have already established a strong, reputable brand, a trading name could damage what you\u2019ve built over the years.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Choosing a business name is one of the most important tasks you do as a business owner. You want to go for a name that\u2019ll last. One that represents your business\u2019s identity, culture, and products or services. A business can have two names: a business name and a trading name. But what\u2019s the difference and […]<\/p>\n","protected":false},"author":1212,"featured_media":39088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1979],"tags":[1982],"coauthors":[5439],"class_list":["post-39080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business-tips"],"acf":[],"yoast_head":"\nDifference Between Business Name vs Trading Name | Crazy Domains AU<\/title>\n<meta name=\"description\" content=\"Know the difference between company name and trading name and which one to use for your business in Australia to better represent your business\u2019s identity. 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