{"id":38216,"date":"2022-03-24T16:10:01","date_gmt":"2022-03-24T08:10:01","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=38216"},"modified":"2023-08-25T17:06:52","modified_gmt":"2023-08-25T09:06:52","slug":"know-au-direct-domains","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/know-au-direct-domains\/","title":{"rendered":"What You Need to Know About The New .AU Direct Domain"},"content":{"rendered":"

.au direct domains are finally here! .au Domain Administration (auDA) \u2014 the governing body for the .au domain namespace will make .au direct domains<\/a> available to the public from 24 March 2022.<\/p>\n

This move has been long overdue. The launch was originally scheduled for 2019 and was moved to early 2020 before a set date was established.<\/p>\n

It will allow businesses and individuals to have a shorter and more memorable .au domain name. If you currently own mydomain.com.au, you can register the equivalent mydomain.au.<\/p>\n

Read on to learn all you need to know about .au direct domains way ahead of its launch.<\/p>\n

The New .AU Direct Domain: What to Expect?<\/h3>\n

\"The<\/p>\n

Some may be thrilled about the upcoming .au direct launch. But some are probably anxious about its effect on the .au domains they currently hold.<\/p>\n

The new .au won\u2019t affect the existing domains in the .au domain namespace. It will only give Australian internet users another way to grow their online presence.<\/p>\n

Who can register a .au direct domain?<\/strong><\/h4>\n

Anyone can register a .au direct domain as long as they have an Australian presence<\/a>. This means that individuals should have permanent residency and businesses should have an Australia-registered business.<\/p>\n

Registrants with existing .au domain names (e.g., mydomain.com.au or mydomain.org.au) are automatically eligible to apply for a Priority Status under the Priority Allocation Process<\/a>. This goes a long way in resolving conflicts in case of competing claims to a matching direct .au domain.<\/p>\n

It\u2019s ideal for brands and SMEs to register their .au domains ahead. Not only will they secure their domain of choice, but they also get first dibs to register their domain\u2019s .AU<\/a> direct counterpart.<\/p>\n

\".Au<\/a><\/p>\n

Priority Allocation Process: Rules and Regulations<\/h3>\n

\"Priority<\/p>\n

Among the 3 million<\/a> registered Australian domains globally, two or more registrants may have clashed for the same domain at some point. The Priority Allocation Process is the ultimate resolution to this inevitable issue. It ensures the orderly allocation of .au direct domains and dictates every registrant\u2019s priority status.<\/p>\n

Here\u2019s how the process works:<\/p>\n