{"id":2300,"date":"2022-09-21T03:06:00","date_gmt":"2022-09-20T19:06:00","guid":{"rendered":"https:\/\/crazydomains.com\/learn\/australian-domains-local-business-advantage-3\/"},"modified":"2022-09-21T15:32:07","modified_gmt":"2022-09-21T07:32:07","slug":"benefits-of-au-domain","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/benefits-of-au-domain\/","title":{"rendered":".au Domains Are Out: Why They\u2019re the Best Choice for Your Local Business \u00a0"},"content":{"rendered":"

.au direct domains will finally be open for public registration starting 4 October 2022 8AM (AEDT). This means all unallocated names will be up for grabs to everyone with an Australian presence at the same time.<\/span>\u00a0<\/span><\/p>\n

Secure first dibs on your business\u2019s domain name by<\/span> pre-registering your ideal .au domain now<\/span><\/a>. The pre-registration starts on 21 September 2022 up to 3 October 2022 \u2014<\/span> a day before the public release.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

\".au<\/a><\/strong><\/span><\/p>\n

How is it different from the Priority Allocation Period?\u00a0\u00a0\u00a0<\/strong><\/span><\/h3>\n

The Priority Allocation Period \u2014 which ran from 24 March to 20 September 2022 \u2014 allowed existing .au family domain name owners to register their exact match .au direct name before anyone else does. Only top-level domains with .com.au, .org.au, net.au, etc., were eligible for this allocation period.<\/span>\u00a0<\/span><\/p>\n

Since the Priority Allocation Period has now ended, anyone can now pre-register their ideal .au domain name starting today to secure it once it is released on 4 October. <\/span>\u00a0<\/span><\/p>\n

Why a .au Domain is the Best Choice for Your Local Business<\/strong><\/span>\u00a0<\/span>\u00a0<\/span><\/h2>\n

An effective online presence starts with a trusted domain.<\/p>\n

A .<\/span>au domain<\/span><\/a> is a country code top-level domain (ccTLD) specific to Australia \u2014 like how .id is for Indonesia, .sg for Singapore, etc.<\/span>\u00a0<\/span><\/p>\n

Top-level domains like .com or .net domains are globally recognised, but a .au extension helps you attract local markets. Recent statistics show that over<\/span> 92% of Australians<\/span><\/a> link .com.au with local business \u2014 more so if it\u2019s the latest .au direct domain.<\/span>\u00a0<\/span><\/p>\n

Besides being a leading and dependable name among the Aussie market, there are also other benefits to using a .au domain name.<\/span>\u00a0<\/span><\/p>\n

It\u2019s a stamp of credibility and trust\u00a0<\/strong><\/span><\/h3>\n

Did you know that<\/span> 96% of Australian consumers<\/span><\/a> are more likely to support Australian businesses? This is because people within the locale only trust brands registered to Australian Consumer Law\u2019s (ACL) tight quality and safety standards.<\/span>\u00a0<\/span><\/p>\n

A .au domain is your authenticity stamp. No business can secure the domain unless they meet the Australian Domain Name Authority\u2019s (auDA) criteria. This increases your brand\u2019s credibility within the local market and to the rest of the world.<\/span>\u00a0<\/span><\/p>\n

It lands you on top of local searches\u00a0<\/strong><\/span><\/h3>\n

Search engines like Google are meticulous when it comes to placing websites at the top of search results. They have a set of factors that help them filter the most relevant answers. One of them is location.<\/span>\u00a0<\/span><\/p>\n

A .au domain conveys information to search engines about your business address. This means you\u2019ll be among the top picks for local searches about your products and services. It increases your visibility and improves your search engine ranking.<\/span>\u00a0<\/span><\/p>\n

Recommended:<\/strong><\/span> 7 Ways to Optimise Your Website for Local Search<\/a>\u00a0<\/strong><\/p>\n

It\u2019s readily available\u00a0<\/strong><\/span><\/h3>\n

Top-level domains such as .com and .org are constantly in demand and difficult to secure. You can always resort to back-ordering the domain you want. But you\u2019ll have to wait for an uncertain amount of time before it becomes available. Worse, you might compromise with a domain that\u2019s not a perfect fit for your brand.<\/span>\u00a0<\/span><\/p>\n

A .au domain avoids this problem. There are currently around three million .au domains registered. It may sound like a lot, but that\u2019s less than 1% of all registered domain names \u2014 giving you a better chance of registering the domain you want.<\/span>\u00a0<\/span><\/p>\n

It\u2019s unique, concise, and memorable\u00a0<\/strong><\/span><\/h3>\n

It\u2019s getting more and more challenging to stand out online. Give people a reason to choose and remember your business with a .au domain.<\/span>\u00a0<\/span><\/p>\n

It helps you stand out as a trusted Australian brand, raising your credibility within the country and abroad.<\/span>\u00a0<\/span><\/p>\n

It\u2019s also shorter and easier to remember. For example, you no longer need to register your au-based web design agency as webdesignaustralia.com. Instead, go for a shorter and more memorable domain like webdesign.au.<\/span>\u00a0<\/span><\/p>\n

It protects your brand from malicious entities\u00a0<\/strong><\/span><\/h3>\n

Business is cutthroat competition. Other agencies could upstage your brand by claiming a similar domain. This can mislead your customers and potential clients. <\/span>\u00a0<\/span><\/p>\n

Malicious entities can also infringe your brand by using your exact match .au domain for scams, fraud, and crime. This bad rap can put off potential buyers and affect your bottom line.\u00a0<\/span>\u00a0<\/span><\/p>\n

Register your domain\u2019s .au counterpart so you can prevent others from using it to malign your business.<\/span>\u00a0<\/span><\/p>\n

Recommended: How Does a Domain Name Help You and Your Brand?<\/a>\u00a0<\/strong><\/p>\n

Pre-register Your Ideal .au Domain Now\u00a0\u00a0<\/strong><\/span><\/p>\n

Domains are crucial in building up your internet presence. Getting the appropriate one can make or break your business\u2019s success. Establish a strong online presence by registering a short, simple, and secure domain name with .au direct.\u00a0<\/span>\u00a0<\/span><\/p>\n

Make the first move, avoid the hassle, and set a reservation. Get ahead of your competition. <\/span>Pre-register your ideal .au domain<\/span><\/a> and get more chances of securing it before the public release.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

.au direct domains will finally be open for public registration starting 4 October 2022 8AM (AEDT). This means all unallocated names will be up for grabs to everyone with an Australian presence at the same time.\u00a0 Secure first dibs on your business\u2019s domain name by pre-registering your ideal .au domain now. The pre-registration starts on […]<\/p>\n","protected":false},"author":993,"featured_media":33504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1226],"tags":[1521,1229],"coauthors":[4498,6815],"class_list":["post-2300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","tag-branding","tag-domains"],"acf":[],"yoast_head":"\n.au Domains Are Out: Why They\u2019re the Best Choice for Your Local Business \u2714 | Crazy Domains AU<\/title>\n<meta name=\"description\" content=\"Aussie brands and businesses can now get their hands on the new .au direct domain. 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