{"id":1922,"date":"2019-09-19T08:54:00","date_gmt":"2019-09-19T08:54:00","guid":{"rendered":"https:\/\/crazydomains.com\/learn\/how-to-pick-domain-name-3\/"},"modified":"2023-08-27T16:54:07","modified_gmt":"2023-08-27T08:54:07","slug":"how-to-pick-domain-name","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/how-to-pick-domain-name\/","title":{"rendered":"11 Ultimate Rules for Picking a Domain Name for Your Business"},"content":{"rendered":"

Choosing a business domain name<\/a> for your business is not as simple as choosing your outfit for the day.<\/p>\n

Your domain name defines your brand and online identity. It\u2019s your audience\u2019s access to your website \u2014 and it\u2019s going to stick with them for a while. Make it count.<\/p>\n

You may already have a domain name in mind, but don\u2019t register it just yet. Here are 11 key factors to consider before choosing your business domain name.<\/p>\n

How to Choose a Winning Business Domain Name<\/h2>\n

Let it stand out<\/span><\/span><\/h3>\n

\"Let<\/p>\n

One of the top secrets to a high-traffic website is a memorable domain name. So you\u2019ll want to pick a catchy one.<\/p>\n

Think of something that someone can easily pass along to others \u2014 whether by text or word of mouth. Research shows that word of mouth contributes to 20% to 50% of customers\u2019 purchase decisions<\/a>.<\/p>\n

That said, make sure to choose a domain name that stands out. Let your creativity run loose!<\/p>\n

But a word of caution: make sure no matter how memorable it is, your domain still ties well with your brand.<\/p>\n

A good example is mywifequitherjob.com<\/a>.<\/p>\n

For one, it\u2019s catchy enough to grab our attention. Also, it closely relates to the website\u2019s mission \u2014 empowering people to build their own ecommerce businesses and give up their day jobs.<\/p>\n

Keep it short and simple<\/span><\/span><\/h3>\n

\"Keep<\/p>\n

Put yourselves in your customers\u2019 shoes. Would you type in a web address that\u2019s five words long and full of numbers and hyphens?<\/p>\n

Longer domain names tend to distract your audience. Plus, they\u2019re hard to spell. You wouldn\u2019t want potential customers misspelling your domain until they lose interest.<\/p>\n

If you have a long brand name, try shortening it for your domain.<\/p>\n

For instance, turning Mexican Mama\u2019s Pizza and Tacos into a domain name would be a disaster. A shorter version, like mexicanmamas.com, will do the trick.<\/p>\n

Keep your business in mind<\/span><\/span><\/h3>\n

\"Keep<\/p>\n

It\u2019s easy to get lost trying to make your business domain as fun and catchy as possible.<\/p>\n

But if you feel like you\u2019re getting off-track, think of your brand identity.<\/p>\n

Your brand identity keeps you grounded. It helps you think of a domain that actually reflects who you are.<\/p>\n

Take Netflix, as an example. As soon as you hear the brand, you’d immediately associate it with online streaming of television shows and films. But aside from streaming, the company also revolutionised the way viewers enjoy their favourite series and movies by allowing them to binge-watch.<\/p>\n

Consider ideal extensions<\/span><\/span><\/h3>\n

\"Consider<\/p>\n

There\u2019s now a lot of options for domain extensions aside from .com. So you\u2019ve got a big decision to make.<\/p>\n

Top-level domains (TLDs) \u2014 like .com, .net, and .org \u2014 are ideal for brands targeting a global audience.<\/p>\n

But if you\u2019re a startup looking to gain local traction, a country code top-level domain (ccTLD) is the ideal choice. These domains represent your target country, which includes:<\/p>\n