{"id":15432,"date":"2020-07-14T12:38:49","date_gmt":"2020-07-14T04:38:49","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=15422"},"modified":"2020-07-14T12:38:49","modified_gmt":"2020-07-14T04:38:49","slug":"marketing-service-business-online","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/marketing-service-business-online\/","title":{"rendered":"6 Creative Ways to Market Your Service-Based Business Online"},"content":{"rendered":"

Running a service-based business demands great commitment<\/span>. There\u00a0<\/span>will always be problems that need solutions, irrespective of what happens in the world. Even in\u00a0<\/span>times of crisis, such as a raging pandemic,\u00a0<\/span>there\u00a0<\/span>will still be\u00a0<\/span>people out there who\u00a0<\/span>need your services.<\/span>\u00a0<\/span><\/p>\n

This is one of the key reasons why\u00a0<\/span>more and more\u00a0<\/span>local businesses\u00a0<\/span>make\u00a0<\/span>efforts to establish an online presence. It allows them to navigate\u00a0<\/span>through the\u00a0<\/span>tough times by\u00a0<\/span>ad<\/span>a<\/span>pting<\/span>\u00a0new<\/span>\u00a0streams of revenue and making sure\u00a0<\/span>they\u2019re\u00a0<\/span>accessible for the customers\u00a0<\/span>that\u00a0<\/span>need them.<\/span>\u00a0<\/span><\/p>\n

In this post, we\u2019ve put together six marketing strategies, which<\/span>\u00a0you<\/span>\u00a0can\u00a0<\/span>apply\u00a0<\/span>to any service-based business<\/span>.<\/span>\u00a0<\/span><\/p>\n

6 Ways to Drive Customers to Your SME<\/span>\u00a0<\/span><\/h2>\n

Revamp\u00a0<\/span>y<\/span>our\u00a0<\/span>l<\/span>ocal SEO\u00a0<\/span>t<\/span>actics\u00a0<\/span>\u00a0<\/span><\/h3>\n

\"Revamp<\/p>\n

Google<\/span>\u00a0<\/span>is known to improve its local search capabilities every year. Customers rely on this search engine to find different service-based businesses\u00a0<\/span>near\u00a0<\/span>them. If you want to get found by customers in your local area, make sure\u00a0<\/span>you\u2019re showing up on both\u00a0<\/span>search engine results pages (SERPs) and<\/span>\u00a0<\/span>as well as\u00a0<\/span>in\u00a0<\/span>Google Maps<\/span>.<\/span>\u00a0<\/span><\/p>\n

How can you do that?<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

Setting up a\u00a0<\/span>Google My Business<\/span><\/a>\u00a0profile\u00a0<\/span>make<\/span>s<\/span>\u00a0<\/span>sure\u00a0<\/span>\u00a0all<\/span>\u00a0the relevant\u00a0<\/span>accurate information about your business is on the web<\/span>. This\u00a0<\/span>gives\u00a0<\/span>you\u00a0<\/span>greater visibility in local search<\/span>es,<\/span>\u00a0leading to more customers\u00a0<\/span>to check out your business<\/span>.<\/span>\u00a0<\/span><\/p>\n

Business listings<\/span>\u00a0<\/span><\/a>contain\u00a0<\/span>everything a customer needs to make a decision about engaging with your business. The\u00a0<\/span>key <\/span>is<\/span>\u00a0to\u00a0<\/span>provide\u00a0<\/span>complete information in every section of your profile<\/span>\u2014including\u00a0<\/span>your company\u00a0<\/span>phone number and address, working hours,\u00a0<\/span>and\u00a0<\/span>website<\/span>\u00a0URL<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

They\u2019re also vital platforms where customers can leave reviews.\u00a0<\/span>Don\u2019t skip on monitoring\u00a0<\/span>your ratings<\/span>\u00a0to maintain a sleek<\/span>\u00a0<\/span>reputation<\/span>\u00a0online<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

S<\/span>everal online directories like\u00a0<\/span>Bing<\/span> Places<\/span>\u00a0and Yelp have strong domain authority on Google, increasing\u00a0<\/span>your<\/span>\u00a0<\/span>chances of\u00a0<\/span>appearing in the top searches<\/span>.<\/span>\u00a0<\/span><\/p>\n

\"Traffic<\/a><\/p>\n

Start a<\/span>\u00a0business<\/span>\u00a0<\/span>b<\/span>log\u00a0<\/span>\u00a0<\/span><\/h3>\n

A<\/span>\u00a0<\/span>blog\u00a0<\/span>is an excellent idea to better engage with your audience.\u00a0<\/span>Produce\u00a0<\/span>well<\/span>–<\/span>researched\u00a0<\/span>articles,\u00a0<\/span>i<\/span>nfographics<\/span>,\u00a0<\/span>and videos\u00a0<\/span>and establish your business as an industry thought leader.\u00a0<\/span>\u00a0<\/span><\/p>\n

It<\/span>\u2019s\u00a0<\/span>a great\u00a0<\/span>platform<\/span>\u00a0to advertise about your business strengths, capabilities<\/span>,<\/span>\u00a0and knowledge in your\u00a0<\/span>niche<\/span>.\u00a0<\/span>Plus, it\u2019s an opportunity to\u00a0<\/span>boost\u00a0<\/span>your SEO and\u00a0<\/span>rank higher on the SERPs<\/span>.<\/span>\u00a0<\/span><\/p>\n

WordPress is an ideal platform to\u00a0<\/span>accessori<\/span>s<\/span>e<\/span>\u00a0your website\u00a0<\/span>and\u00a0<\/span>b<\/span>log\u00a0<\/span>about your business. Apart from being flexible and user<\/span>–<\/span>friendly, it allows you to\u00a0<\/span>customi<\/span>s<\/span>e<\/span>\u00a0your site with multiple themes and plugins<\/span>\u00a0fit<\/span>\u00a0for all niches. WordPress, coupled with a\u00a0<\/span>reliable web host<\/span>\u00a0and interesting content, can do wonders to promote your local business.<\/span>\u00a0<\/span><\/p>\n

RELATED:\u00a0<\/span><\/b>How to Maintain the Perfect Blog for Your Target Audience<\/span><\/b><\/a>\u00a0<\/span><\/p>\n

Build backlinks<\/span>\u00a0<\/span><\/h3>\n

\"Build<\/span><\/p>\n

Link building is <\/span>the process of earning links\u00a0<\/span>pointing\u00a0<\/span>to your website from other websites. These backlinks<\/span>\u2014whether\u00a0<\/span>from industry influencers or complementary businesses<\/span>\u2014<\/span>will not only get your business in front of a wider audience base<\/span>. It\u2019ll\u00a0<\/span>also help drive quality traffic to your website.<\/span>\u00a0<\/span><\/p>\n

Here\u2019s an SEO tip<\/span><\/b>:\u00a0<\/span><\/b>Google\u00a0<\/span>uses\u00a0<\/span>backlinks<\/span>\u00a0as proof of\u00a0<\/span>trust\u00a0<\/span>in your business<\/span>, especially<\/span>\u00a0if\u00a0<\/span>they come from\u00a0<\/span>authority\u00a0<\/span>sites<\/span>. Gaining such trust from Google leads to higher search engine rankings, which leads to more traffic to your website.\u00a0<\/span>\u00a0<\/span><\/p>\n

With quality backlinks, you can get noticed on Google for\u00a0<\/span>free<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n

Some of the backlink<\/span>–<\/span>building strategies include<\/span>:<\/span>\u00a0<\/span><\/p>\n