{"id":11058,"date":"2020-05-15T08:51:43","date_gmt":"2020-05-15T00:51:43","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=11058"},"modified":"2023-10-09T15:11:30","modified_gmt":"2023-10-09T07:11:30","slug":"survival-strategies-restaurants-cafes-covid-19","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/survival-strategies-restaurants-cafes-covid-19\/","title":{"rendered":"How Restaurants and Cafes Can Bounce Back After COVID-19"},"content":{"rendered":"

Businesses in the food and beverage (F&B) industry are among the most affected amid the COVID-19 pandemic. With\u00a0<\/span>people following stay-at-home policies to curb the spread, restaurants and cafes\u00a0<\/span>had no choice but to\u00a0<\/span>close down<\/span>.<\/span>\u00a0<\/span><\/p>\n

But\u00a0<\/span>as\u00a0<\/span>the world\u00a0<\/span>sees\u00a0<\/span>progress\u00a0<\/span>in the fight against the virus, some businesses<\/span>\u00a0\u2014 including restaurants and cafes \u2014\u00a0<\/span>have<\/span>\u00a0start<\/span>ed<\/span>\u00a0to prepare for life beyond the pandemic<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Take inspiration from these examples and learn how your own restaurant can bounce back.<\/span>\u00a0<\/span><\/p>\n

Survival Strategies for the F&B Industry Beyond COVID-19<\/span>\u00a0<\/span><\/h2>\n

Consider\u00a0<\/span>delivery\u00a0<\/span>or pickup\u00a0<\/span>services<\/span>\u00a0<\/span><\/h3>\n

\"Delivery<\/p>\n

If your customers can\u2019t come to your store now, why not bring your products to them?<\/span>\u00a0<\/span><\/p>\n

That\u2019s what Jacqui\u00a0<\/span>Tombas<\/span>, owner of Miss Bliss\u00a0<\/span>Caf\u00e9, did for her business.<\/span>\u00a0<\/span><\/p>\n

As she shared in a\u00a0<\/span>SmartCompany<\/span>\u00a0feature<\/span>, she s<\/span>hifted her business model and focused\u00a0<\/span>on delivering meals to customers.<\/span>\u00a0<\/span><\/p>\n

Tombas<\/span>\u00a0prepare<\/span>d<\/span>\u00a0and package<\/span>d<\/span>\u00a0the meals herself late at night and early in the morning.\u00a0<\/span>After<\/span>\u00a0<\/span>which<\/span>, she ma<\/span>de<\/span>\u00a0<\/span>delivery rounds on areas where most of her customers come from.<\/span>\u00a0<\/span><\/p>\n

\u201cI know we have a load of customers in Newstead, Carindale and Carina, so I made sure they were in my delivery zones,\u201d\u00a0<\/span>Tombas<\/span>\u00a0told\u00a0<\/span>SmartCompany<\/span><\/i>.<\/span><\/i>\u00a0<\/span><\/p>\n

With this strategy, she was able to\u00a0<\/span>maximise<\/span>\u00a0her time, save more, and earn much-needed revenue.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Assess what needs changing in your menu<\/span>\u00a0<\/span><\/h3>\n

Another way to help your restaurant bounce back is by making changes in your menu.\u00a0<\/span>\u00a0<\/span><\/p>\n

This might not be easy<\/span>,<\/span>\u00a0but for Mark Jenson<\/span>\u00a0\u2014\u00a0<\/span>owner of the award-winning Red Lantern restaurant<\/span>\u00a0\u2014\u00a0\u00a0<\/span>it\u00a0was necessary.<\/span>\u00a0<\/span><\/p>\n

With\u00a0<\/span>fewer<\/span>\u00a0resources,\u00a0Jens<\/span>o<\/span>n, like all other restaurants, relied on delivery and takeaway orders. But first, he had to assess. After all, he knew that placing the usual restaurant price point of $25 on his deliveries would not work in his new business model.\u00a0<\/span>\u00a0<\/span><\/p>\n

He had to change his menu and ended up with five new\u00a0<\/span>$15\u00a0<\/span>boxed meals. To achieve this, Jenson decided to replace his premium protein cuts with cheaper ones.<\/span>\u00a0<\/span><\/p>\n

Making this kind of adjustment is never easy. But with the situation we<\/span>‘<\/span>re in right now, it’s the most sensible one.<\/span>\u00a0<\/span><\/p>\n

Deliver pre-packed food or ingredients<\/span>\u00a0<\/span><\/h3>\n

Instead of\u00a0<\/span>having\u00a0<\/span>a delivery service handle your orders, create an e<\/a><\/span>commerce website and have people order directly from you.\u00a0<\/span>\u00a0<\/span><\/p>\n

Delivery services usually take up huge commission fees, an experience Paul\u00a0<\/span>Kasteel<\/span>\u00a0went through.<\/span>\u00a0<\/span><\/p>\n

\u201cWe did about $900 in sales in our first pivot week. After taking out our cost of goods and GST we are left with $476. Uber and Deliveroo then come along and hit us for another 30% which leaves us with about $230,\u201d\u00a0<\/span>Kasteel<\/span>\u00a0<\/span>said in\u00a0<\/span>an\u00a0<\/span>interview with\u00a0<\/span>Business Insider Australia<\/span>.<\/span>\u00a0<\/span><\/p>\n

It’s different when you have\u00a0<\/span>your own<\/a><\/span>\u00a0website.\u00a0<\/span>\u00a0<\/span><\/p>\n

Not only will you\u00a0<\/span>save enough to hire\u00a0<\/span>your own\u00a0<\/span>delivery personnel<\/span>, but you also have more control with your delivery process<\/span>\u00a0<\/span><\/p>\n

\"Crazy<\/a><\/p>\n

Offer cooking classes<\/span>\u00a0<\/span><\/h3>\n

\"Cooking <\/span><\/p>\n

Aside from delivering your\u00a0<\/span>meals, your<\/span>\u00a0restaurant can also host online cooking classes. This will\u00a0<\/span>help<\/span>\u00a0you earn and stay connected with your customers.\u00a0<\/span>\u00a0<\/span><\/p>\n

With an online class, you get to decide on the content of your videos,\u00a0<\/span>posting\u00a0<\/span>schedule<\/span>,<\/span>\u00a0and price. For example, one of your chefs can teach\u00a0<\/span>and<\/span>\u00a0show your customers how to improve the taste of a roasted lamb.<\/span>\u00a0<\/span><\/p>\n

You can even choose to expand your online classes by adding baking and bartending to the mix!<\/span>\u00a0<\/span><\/p>\n

Market for\u00a0<\/span>future\u00a0<\/span>events<\/span>\u00a0<\/span><\/h3>\n

Although there isn’t a specific date when this crisis would end, you still can give people something to look forward to.\u00a0<\/span>\u00a0<\/span><\/p>\n

Inform your customers\u00a0<\/span>you’ll accept advance bookings as\u00a0<\/span>early as<\/span>\u00a0<\/span>one year ahead<\/span>. This booking can be on important holidays, gatherings, or even birthdays.<\/span>\u00a0<\/span><\/p>\n

Pushing and holding events as much as a year can result in more bookings<\/span>\u00a0<\/span>\u2014<\/span>\u00a0<\/span>strengthening your\u00a0<\/span>brand\u00a0<\/span>awareness<\/span>\u00a0<\/span>on<\/span>\u00a0the community level<\/span>.<\/span>\u00a0<\/span><\/p>\n

Get involved with the community<\/span>\u00a0<\/span><\/h3>\n

\"Community<\/p>\n

If there is one thing this pandemic has brought, it’s support<\/span>\u00a0<\/span>\u2014 something Wendy Reynolds experienced.<\/span>\u00a0<\/span><\/p>\n

Wendy is the owner of\u00a0<\/span>Wasshoi<\/span>\u00a0and\u00a0<\/span>Capricho<\/span>\u00a0Grill in Sunshine West. In\u00a0<\/span>the same\u00a0<\/span>interview with\u00a0<\/span>SmartCompany<\/span>, Wendy stated that her community helped her gained more orders.<\/span>\u00a0<\/span><\/p>\n

\u201cWe\u2019ve been engaging local community groups<\/span>. W<\/span>e\u2019ve been very lucky we have some very strong community groups in Sunshine West,\u201d Reynolds said.\u00a0<\/span>\u00a0<\/span><\/p>\n

Her community\u00a0<\/span>help<\/span>ed<\/span>\u00a0her spread her restaurant’s popularity by sharing her posts.<\/span>\u00a0<\/span><\/p>\n

\u201cPeople are very community-minded, especially around their own suburbs,\u201d she\u00a0<\/span>emphasised<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Not long ago, Wendy tried to see the effectiveness of paid aids. However, she didn’t get the results she wanted and knew investing on ads would hurt her budget<\/span>.<\/span>\u00a0<\/span><\/p>\n

So, she chose to ask\u00a0<\/span>for support from people<\/span>.\u00a0<\/span>S<\/span>o<\/span>\u00a0should you.<\/span>\u00a0<\/span><\/p>\n

As long as<\/span>\u00a0<\/span>your\u00a0<\/span>restaurant\u00a0<\/span>provides clear instructions on delivery and takeaway\u00a0<\/span>options,<\/span>\u00a0<\/span>your\u00a0<\/span>business<\/span>\u00a0will thrive.<\/span>\u00a0<\/span><\/p>\n

Stay Creative<\/span>\u00a0<\/span><\/h2>\n

We<\/span>‘<\/span>re not sure when we’ll get to<\/span>\u00a0<\/span>experience having a packed restaurant, shop, or cafe again. But despite COVID-19 giving so much uncertainty, it\u00a0<\/span>has\u00a0<\/span>also pushed us to be creative.\u00a0<\/span>\u00a0<\/span><\/p>\n

That creativity allowed the people\u00a0<\/span>in the\u00a0<\/span>F&B industry\u00a0<\/span>to survive this crisis.\u00a0<\/span>A<\/span>pply their success stories into your restaurant or better yet<\/span>\u00a0<\/span>\u2014 come up with your own idea.<\/span>\u00a0<\/span><\/p>\n

If it’s difficult to think of an idea now, take your time. After all, creativity according to Mary Lou Cook is<\/span>\u00a0\u201c<\/span>…inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.”<\/p>\n

\"Course<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Businesses in the food and beverage (F&B) industry are among the most affected amid the COVID-19 pandemic. With\u00a0people following stay-at-home policies to curb the spread, restaurants and cafes\u00a0had no choice but to\u00a0close down.\u00a0 But\u00a0as\u00a0the world\u00a0sees\u00a0progress\u00a0in the fight against the virus, some businesses\u00a0\u2014 including restaurants and cafes \u2014\u00a0have\u00a0started\u00a0to prepare for life beyond the pandemic.\u00a0\u00a0 Take inspiration […]<\/p>\n","protected":false},"author":21,"featured_media":11062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2978],"tags":[1982],"coauthors":[2898],"class_list":["post-11058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-continuity","tag-business-tips"],"acf":[],"yoast_head":"\nHow Restaurants & Cafes Bounce Back After COVID-19 | Crazy Domains AU<\/title>\n<meta name=\"description\" content=\"Businesses in the F&B industry are one of the most affected by COVID-19. Be inspired by these stories and learn how your business can bounce back.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.com.au\/learn\/survival-strategies-restaurants-cafes-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Restaurants & Cafes Bounce Back After COVID-19 | Crazy Domains AU\" \/>\n<meta property=\"og:description\" content=\"Businesses in the F&B industry are one of the most affected by COVID-19. 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