by Nicolo Nasol and Analuz Abing

September 14, 2020

Website 2 min read

Direct .AU Domains Are Coming Soon: What Does This Mean for You?

There has been exciting changes to the Australian domain landscape since 2015. One of them was the introduction of .au domains. 

It will allow businesses, organisations, and individuals to register a direct .au domain instead of second-level .au domains, such as .com.au, .org.au, etc.  

.au is simple and easy to remember. It’s the ideal domain for businesses to boost their local presence and grow their customer base in Australia. 

How to register a .au domain?

Registering a .au domain is bound to have a looser processOne of the proposed eligibility rules is to have a legitimate business or presence within Australia. 

The entire year of reviews and deliberations by the au Domain Administration (auDA) — the governing body for .au domains — will come into fruition soon. Not far from now, .au domains will become available to the public. 

While there’s no specific date yet for the .au domain’s launch, Australian businesses can register a second-level .au domain.  

This will help you claim your domain of choice.  

Iwill also be easier for you to register the equivalent .au domain later since the new system gives existing .au domain owners Priority Status. 

Why register a direct .au domain?

Secure your trademark

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Already purchased a second-level domain? Get the equivalent direct .au domain. 

This will save you from trademark issues. Also, it will prevent someone from snatching your hard-earned traffic through that domain name. 

Get found online more easily

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.au domain is short, easy to type, and memorable, making it easier and quicker for users to reach you. So instead of having a yourdomainname.com.au, you can now shorten it to yourdomainname.au. 

It also helps you boost your local online presence, putting you higher on search engine rankings whenever a customer makes a local search. 

Promote your Australian roots

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AU is a term that’s already close to the heart of the Aussies. Seeing it on your web address will give a credible and professional impression to your target customers. It shows your commitment to the local community. 

So, whether you’re a restaurant, brewery, travel agency, tech startup, consultant, ecommerce store or an entertainment company, .au is the ideal domain for any Australia-based business. 

Grow your Australian business with .au

Registering a .au domain name gets you online effectively and sets you apart from the competition. 

While waiting for direct .au domains to become available, you can register a second-level domain like .com.au and .net.au. Make sure to choose a domain name that matches your brand and register it with the most reliable domain registration services in Australia.

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