Search Engine Opimisation (SEO) can be expensive and overwhelming if you’re new to it and don’t know where to start.
Top4 is an add-on service after signing up your domain name and activating your Domain Listing with us. The service makes it easy for your customers to find your business online. In this guide, you will learn:
1. Writing Your Business Name
Choosing the right business name is important in marketing. Why? Because it’s the first thing your customers see. You want to make sure that when writing your business name, it is short, memorable, easy to pronounce, and catchy. Good business names will leave a lasting first impression on your audience.
In writing your business name, use one that contains your keyword or key phrase, and must be consistent across different business directories and social media.
2. Writing Your Business Address
People will look up your business in search engines and when the information is different from your website or other business directories, this may leave an impression that your business is outdated which will cause people to distrust your business’ credibility.
That’s why the same principle applies in writing both your business name and business address. Remember, the name, address, logo, branding — all this information represents your business to the public. Hence, consistency is the key.
The best practice is to keep all your business information up-to-date.
Branding helps you establish a unique identity for your business. When done right, it turns leads into buyer and eventually loyal customers.
So how do you achieve this?
There are many areas that are used to develop a brand, this includes promotional merchandise, customer service, reputation, and the overall branding of your company. All of these key elements work together to create one attention-grabbing business profile.
Branding does not only give a lasting impression about your product or services, it also helps your customers to know what to expect from your company, and what makes you the right choice.
4. Writing Your Business Overview
Your business overview provides your readers with a summary of your business information to help them better understand your company’s most important aspects like staff/team members, location, contact information, and other organisational elements. You want your business overview to be short and straightforward so that your readers can easily remember it.
When writing your business overview in Top4, it is best to include relevant keywords or key phrases in the first sentence. This is a crucial element since search engines usually take a snippet of this information and will use it as your Meta Description in the search engine results.
5. Keeping Your Business Information up-to-Date
To start implementing all these elements mentioned above and work on optimising your business listing in Top4, you can follow the steps below.
a. Adding your Basic Information
b. Adding Photos on Your Gallery
||Log in to your Top4 Account Manager.
||Scroll to the Photo Gallery section, click the Add the New Gallery option.
||You can upload photos via:
- Add New Image – upload directly from your local device, or
- Add New Image from Unsplash – a feature in Top4 that allows you to select free stock images that you can use for your content.
||Click the Submit Changes button.
c. Setting your Business Hours
Setting your business hours can help your customers have a clear expectation on when your business is available for transactions. It is also important to make sure that any changes in your operation schedule are updated in your business profile. To do it in the Top4 tool, follow the steps below:
||Log in to your Top4 Account Manager.
||Scroll to the Working Hours section, select your preferred working days then set their corresponding working hours.
||Click the Submit button.
You can start posting content about your added products or services. Please contact our support team if you have any questions, or if you need further assistance in managing your business listing in Top4.
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