Why Do I Need SSL?

The Internet has created many new global business opportunities for enterprises that conduct online commerce. However, the success of e-commerce has also provided new opportunities for fraudsters and cyber criminals. For example, a fast growing threat to e-commerce is phishing. A fraudulent phishing website impersonates a legitimate website to lure unsuspecting visitors into divulging personal information. As consumers become more aware of their information security, they look for trust indicators to recognise legitimate sites. Just as in the real world, people need reassurance before they head down an unknown path. E-commerce providers who win consumer confidence stand to increase their market share.

Over the last 10 years, consumer magazines, industry bodies and SSL VPN security providers have raised consumer awareness about online security. Consumers now expect security to be integrated into the online services they use. Many consumers will only ever consider buying your products or services online when they are satisfied that their details will remain confidential and secure.

When you use an SSL certificate to secure your online business, you indicate to your customers that you take their security seriously. They will see clearly that their transactions are secure and confidential and that you have removed the risk associated with trading over the Internet.

A High Assurance certificate also assures consumers that:

1. Your website is really who it claims to be
2. Credit card numbers and encrypted and cannot be intercepted
3. Data sent and received cannot be forged or tampered with